http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2003/04/26/nedu126.xml (http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2003/04/26/nedu126.xml)
Edit: Fixed link
Edit2: Grammar owns me
hmm, if they aren't allowed to use the word "brainstorm", how did they come up with new names? "All right guys, we're going to get together to ummm.. errr. find new names!" "Brainstorm?" "NO!"